HOW TO EARN MONEY ON FACEBOOK MONETIZATION IN 2024
With over 2.8 billion monthly active users, Facebook remains a powerhouse for content creators and businesses. The platform offers several monetization opportunities, making it a lucrative place to build a following and earn revenue. Here’s an updated, detailed guide on how to monetize your presence on Facebook in 2024, covering all available features, including the Facebook Performance Bonus Program.
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1. In-Stream Ads
In-Stream Ads remain one of the most popular ways to earn on Facebook by placing ads within your video content. Whether it's a pre-roll, mid-roll, or post-roll ad, these allow advertisers to tap into your video audience while you earn a portion of the ad revenue. Facebook’s algorithm strategically places these ads to maximize engagement without ruining the user experience.
Eligibility:
At least 10,000 followers on your page.
A total of 600,000 minutes of video watch time in the last 60 days.
Five active videos on your page.
How to Optimize:
Upload videos that are at least 3 minutes long.
Post content that encourages engagement to meet the watch time criteria.
Use Facebook Creator Studio to track video performance.
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2. Facebook Performance Bonus Program
One of the newest and most exciting additions is the Performance Bonus Program. This initiative pays creators for generating high engagement across different formats—posts, videos, and stories. While this program is still being rolled out, early users have reported significant earnings, especially for viral content.
How It Works:
The program is invite-only, but Facebook is gradually expanding its reach.
Creators are paid based on their post engagements, video views, and more.
This bonus can be an additional revenue stream on top of your other monetization options.
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3. Fan Subscriptions
Fan Subscriptions allow you to offer premium, exclusive content to loyal followers who pay a monthly fee. Creators can charge subscribers anywhere between $1 to $25 per month, depending on the value of perks you provide. This feature encourages a steady flow of recurring income and builds a strong community around your content.
How to Get Started:
Go to Creator Studio > Monetization > Fan Subscriptions to set it up.
Offer perks such as:
Exclusive content
Subscriber badges
Access to private groups
Discounts on merchandise
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4. Facebook Reels Monetization
Reels, Facebook’s answer to TikTok, are short-form videos ideal for creators looking to go viral. Facebook Reels can be monetized through in-stream ads, which display after your Reels hit a certain number of views.
How to Monetize Reels:
Create short, engaging content (15–30 seconds).
Target current trends and niche topics.
Use ads in Reels to earn money as views increase.
Earnings Potential:
Creators with consistent viral Reels can make significant money. Creators with 100,000+ views per month start seeing steady income.
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5. Facebook Stars
Stars allow followers to directly support you during live streams by purchasing virtual stars that can be converted into real money. It’s a form of fan tipping, commonly used in Facebook Gaming, but available for other live streams as well.
Steps to Start:
Ensure you have at least 500 followers.
Go to Creator Studio to activate Stars on your live streams.
Encourage fans to support you by interacting and giving shout-outs during streams.
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6. Facebook Shops
If you’re a business or creator with products to sell, Facebook Shops is the perfect e-commerce platform. You can create an online storefront directly on Facebook, allowing followers to purchase items without leaving the app.
How to Set Up:
Use the Shops Manager to upload your product catalog.
Customize your store’s appearance.
Leverage Facebook Ads to drive traffic to your shop.
Popular Product Categories:
Handmade goods
Digital downloads
Specialty clothing or accessories
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7. Branded Content and Sponsored Posts
Branded content allows you to collaborate with businesses for sponsored posts. Facebook’s Brand Collabs Manager helps you find brands that align with your audience and create paid partnerships. This monetization method works well for influencers and content creators with a significant following.
How to Get Started:
Ensure your page is eligible for branded content (minimum 1,000 followers).
Apply to the Brand Collabs Manager to find potential brand deals.
Disclose all sponsored posts according to Facebook’s guidelines.
Tips for Success:
Choose brands that resonate with your audience.
Negotiate fair compensation based on your engagement rate.
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8. Facebook Marketplace
Marketplace offers another avenue for making money, especially for those looking to sell used goods or niche items locally. It’s ideal for creators or small businesses wanting to clear inventory or sell pre-owned items.
How to Maximize Sales:
Use high-quality images and detailed descriptions.
Price items competitively based on local demand.
Respond quickly to potential buyers to secure sales.
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FAQs
1. Can I monetize Facebook videos without 10,000 followers?
Unfortunately, no. Most monetization options, especially in-stream ads and fan subscriptions, require a minimum of 10,000 followers.
2. How much money can I make with Facebook Reels?
Earnings depend on the number of views and ads shown. Viral creators can make up to $100,000 per year if they consistently hit millions of views.
3. How do I get into the Performance Bonus Program?
Currently, it’s invite-only, but Facebook is expanding this program gradually. Focus on growing your engagement and page activity to increase your chances of getting invited.
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CONCLUSION
Monetizing on Facebook has never been more accessible, with a range of options from in-stream ads and fan subscriptions to the latest Performance Bonus Program. Whether you’re a creator, business, or influencer, the key to success is consistent engagement, high-quality content, and leveraging multiple revenue streams.
By exploring the various monetization features and tailoring them to your niche, you can build a sustainable income stream from Facebook in 2024 and beyond.
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